One Industry – One Choice hosts free virtual industry sessions for fuel marketers to connect, network, and learn about Bioheat® fuel. Virtual industry sessions feature industry leaders, experts, and peers discussing Bioheat® fuel, supply and distribution, marketing tips, and more. Check back for upcoming virtual industry sessions and watch recordings of past sessions for free below.
The Future of Bioheat® Fuel Equipment from the Manufacturer’s Point of View
Craig Butler, R.W. Beckett Corporation - Roger Marran, Energy Kinetics - Mario Bouchard, Granby Industries and moderated by Don Farrell
With the biodiesel blending standard going into effect, many retailers and consumers are asking how this will impact current and future heating systems. Hear direct insight from representatives of the manufacturing sector to learn more about their commitment to Bioheat® fuel and what the future has in store for equipment powered by Bioheat® fuel.
Workforce Development for the Future of the Fuels Industry
Brian Peters - Regional Vice President - Consumer Focus Marketing
View Speaker BioBrian Peters
Brian Peters is the Regional Vice President of Consumer Focus™ Marketing. Brian has worked on the ground level with oil and propane companies for the past 12 years, leading marketing and safety initiatives for his clients in the energy industry. Brian is also active with various state associations in the Northeast where he manages and oversees programs that represent the industry.
Securing the future of the fuels industry can’t be done without addressing the challenge all marketers are facing: hiring. Join us for a discussion about the current hiring climate and how Bioheat® fuel can help fuel marketers actively recruit and hire quality candidates in Upstate New York and Hudson Valley. Hear from workforce development experts about available tools and programs, building relationships with local HVAC and trade schools, and utilizing the Bioheat® fuel message to attract the next generation of job applicants in your area.
Supply & Distribution Roundtable
John McCusker from Global Partners LP - Kevin Grant from Sprague - Jason Lawrence, Senior Business Executive for Renewable Energy Group, Inc. - Tim Keaveney from Hero BX - Edward Cobb from Guttman Energy, and moderated by Paul Nazzaro from Nazzaro Group
Join the discussion on biodiesel supply and distribution and have the opportunity to ask panelists questions. Hear from suppliers to learn more about the current supply of Bioheat® fuel in the region and future plans in response to the new biodiesel blending standard.
Boost Your Bioheat® Fuel Marketing Strategy
Jennifer LeClerc - Creative Director - Consumer Focus Marketing
View Speaker BioJennifer LeClerc
Jennifer creates and implements comprehensive marketing plans for clients in the oil and propane sector. She has more than 15 years of marketing experience and has been involved with the energy industry for the past nine years. She provides an integrated marketing strategy, focusing on comprehensive messaging through multiple marketing channels. She leads a team of talented individuals on the Consumer Focus marketing team and manages all aspects of client marketing, including websites, social media, search engine optimization, email marketing, online reputation management, print marketing, and more. Her background includes marketing, design, and web development. She has a BFA in graphic design, a BA in IT and web design, and an MBA in marketing.
Hear expert advice on marketing Bioheat® fuel for the upcoming heating season and why it is important to do so in light of the new biodiesel blending standard. Get tips to boost your marketing strategy and retain customers with Bioheat® fuel. View new Bioheat® fuel marketing materials available through the online resource catalog.
Bioheat® Fuel Technical Guidance
John Levey - Technical Consultant - National Oilheat Research Alliance
View Speaker BioJohn Levey
John Levey is a consultant and educator who brings over 40 years of industry experience to our group. After selling his fuel oil business in 1989, John worked his way up through the ranks of the industry giants, serving as Corporate Sales Manager of Petro and as Director of Marketing at Heating Oil Partners.
John currently directs the HVAC education program for the Oil Heat Institute of Long Island, serves on the Education Committee for the National Oilheat Research Alliance (NORA), serves on the National Fire Protection Association Committee on Liquid Burning Equipment (NFPA 31), and is a member of Underwriter’s Laboratories Standards Technical Panel for Above Ground Oil Tanks (UL – 80).
John wrote and co-produced seventeen training videos for the Oilheat industry covering fuel oil delivery, service techniques, oil tank installation and maintenance, energy efficiency, and customer service. He is the author of “Heating Oil Storage Tanks, Guide for Quality Installation and Maintenance” released by the NORA in August 2004, updated and re-released in 2006. His articles on customer service, service department operations, and acquisition strategies have appeared in various trade publications.
In addition to his industry endeavors, John taught Business Administration for several years at the State University of New York and served as a member of the adjunct faculty at Suffolk County Community College in Brentwood, NY.
Now more than ever, it’s critical to understand the significance of fuel quality and exploration. Wondering about the technical impact of Bioheat® fuel with a 5% biodiesel and increasing blends in the future? This session will present an overview of Bioheat® fuel quality and discuss the technical aspects of the fuel and field studies on working with higher blends.
Bioheat® Fuel Homeowner Focus Group
Brian Peters - Regional Vice President - Consumer Focus Marketing
View Speaker BioBrian Peters
Brian Peters is the Regional Vice President of Consumer Focus™ Marketing. Brian has worked on the ground level with oil and propane companies for the past 12 years, leading marketing and safety initiatives for his clients in the energy industry. Brian is also active with various state associations in the Northeast where he manages and oversees programs that represent the industry.
Get results from a recent focus group conducted with homeowners from Upstate New York and Hudson Valley about Bioheat® fuel. Results will provide insight from local consumers on the new biodiesel blending standard and current awareness of Bioheat® fuel to help guide marketing strategy to increase Bioheat® fuel awareness and sales in your local service area.
Client Interaction and Customer Relationship Training for Energy Consultants
Brian Peters - Regional Vice President - Consumer Focus™ Marketing
View Speaker BioBrian Peters
Brian Peters is the Regional Vice President of Consumer Focus™ Marketing. Brian has worked on the ground level with oil and propane companies for the past 12 years, leading marketing and safety initiatives for his clients in the energy industry. Brian is also active with various state associations in the Northeast where he manages and oversees programs that represent the industry.
Part 1: Customer Service & Relationship Training
You’ve likely faced the problem of trying to gain and retain customers for your energy business. It can be a challenge—but having highly trained employees can make life a little easier. Training your staff is the best investment you can make in your business.
Part 2: Bioheat® Fuel 101
Learn what Bioheat® fuel is, how to talk about it, and how to market it to your customers. Accurate and consistent messaging is the best way to educate your customers about this innovative and low-carbon energy option, preparing them as Bioheat® fuel becomes more prominent across the energy sector.