Bioheat® Fuel Virtual Sessions | One Industry One Choice
One Industry One Choice
The NY Biodiesel Standard Starts July 1, 2022

One Industry – One Choice hosts free virtual industry sessions for fuel marketers to connect, network, and learn about Bioheat® fuel. Virtual industry sessions feature industry leaders, experts, and peers discussing Bioheat® fuel legislation updates, supply and distribution, marketing tips, and more. Stay tuned, more virtual industry sessions are coming in 2022! Check back for upcoming virtual industry sessions and watch recordings of past sessions for free below.

Previous Session

The Future of Bioheat® Fuel Equipment from the Manufacturer’s Point of View

Craig Butler, R.W. Beckett Corporation - Roger Marran, Energy Kinetics - Mario Bouchard, Granby Industries and moderated by Don Farrell

With the biodiesel blending standard going into effect, many retailers and consumers are asking how this will impact current and future heating systems. Hear direct insight from representatives of the manufacturing sector to learn more about their commitment to Bioheat® fuel and what the future has in store for equipment powered by Bioheat® fuel.

Previous Session

Workforce Development for the Future of the Fuels Industry

Brian Peters - Regional Vice President - Consumer Focus Marketing

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Securing the future of the fuels industry can’t be done without addressing the challenge all marketers are facing: hiring. Join us for a discussion about the current hiring climate and how Bioheat® fuel can help fuel marketers actively recruit and hire quality candidates in Upstate New York and Hudson Valley. Hear from workforce development experts about available tools and programs, building relationships with local HVAC and trade schools, and utilizing the Bioheat® fuel message to attract the next generation of job applicants in your area.

Previous Session

Supply & Distribution Roundtable

John McCusker from Global Partners LP - Kevin Grant from Sprague - Jason Lawrence, Senior Business Executive for Renewable Energy Group, Inc. - Tim Keaveney from Hero BX - Edward Cobb from Guttman Energy, and moderated by Paul Nazzaro from Nazzaro Group

Join the discussion on biodiesel supply and distribution and have the opportunity to ask panelists questions. Hear from suppliers to learn more about the current supply of Bioheat® fuel in the region and future plans in response to the new biodiesel blending standard.

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Boost Your Bioheat® Fuel Marketing Strategy

Jennifer LeClerc - Creative Director - Consumer Focus Marketing

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Hear expert advice on marketing Bioheat® fuel for the upcoming heating season and why it is important to do so in light of the new biodiesel blending standard. Get tips to boost your marketing strategy and retain customers with Bioheat® fuel. View new Bioheat® fuel marketing materials available through the online resource catalog.

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Bioheat® Fuel Technical Guidance

John Levey - Technical Consultant - National Oilheat Research Alliance

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Now more than ever, it’s critical to understand the significance of fuel quality and exploration. Wondering about the technical impact of Bioheat® fuel with a 5% biodiesel and increasing blends in the future? This session will present an overview of Bioheat® fuel quality and discuss the technical aspects of the fuel and field studies on working with higher blends.

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Bioheat® Fuel Homeowner Focus Group

Brian Peters - Regional Vice President - Consumer Focus Marketing

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Get results from a recent focus group conducted with homeowners from Upstate New York and Hudson Valley about Bioheat® fuel. Results will provide insight from local consumers on the new biodiesel blending standard and current awareness of Bioheat® fuel to help guide marketing strategy to increase Bioheat® fuel awareness and sales in your local service area.

Previous Session

Client Interaction and Customer Relationship Training for Energy Consultants

Brian Peters - Regional Vice President - Consumer Focus™ Marketing

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Part 1: Customer Service & Relationship Training
You’ve likely faced the problem of trying to gain and retain customers for your energy business. It can be a challenge—but having highly trained employees can make life a little easier. Training your staff is the best investment you can make in your business.

 
 

Part 2: Bioheat® Fuel 101
Learn what Bioheat® fuel is, how to talk about it, and how to market it to your customers. Accurate and consistent messaging is the best way to educate your customers about this innovative and low-carbon energy option, preparing them as Bioheat® fuel becomes more prominent across the energy sector.