Our Mission

One Industry – One Choice is committed to securing a stable future for the heating oil industry. Our campaign is dedicated to educating heating oil retailers on the benefits of Bioheat® fuel blends and biodiesel and providing support to retailers transitioning to provide Bioheat® fuel to their customers.

One Industry – One Choice has two main objectives:

Firstly, to educate more retail heating oil companies in four key Northeast states about the importance of embracing clean, renewable, low-carbon liquid Bioheat® fuel blends in their fuel. Bioheat® fuel is vital for the industry’s long-term survival.

Secondly, we are focused on reaching consumers. The objective is to make heating oil customers more aware of the value of clean, renewable Bioheat® fuel and how it is a turnkey fuel that is readily available, will help lower carbon emissions, and requires no modifications to heating systems. In the campaign, customers are reassured that they will still be getting the exceptional value and service they have always received from their local heating oil retailer.